So this is part of the reason why Firefox’s Total Cookie Protection doesn’t completely eliminate third-party cookies. When third-party cookies are blocked outright, this can break some site functionality. Mozilla flips the default switch on Firefox tracker cookie blocking Mozilla hopes that making TCP the default for all users will ensure they are kept safe online. As of today, Total Cookie Protection will now be the default for all users worldwide, not just in private windows or if you opt into stricter settings.Ĭompared to its competitors such as Google Chrome and Microsoft Edge, Mozilla Firefox claims to be “the most private and secure major browser available across Windows and Mac,” and Marshall Erwin, Mozilla’s chief security officer, tells TechCrunch that Total Cookie Protection is Firefox’s “strongest privacy protection to date.” It was then enabled by default in private browsing windows with the launch of Firefox 89 later that year.
The feature was first introduced in February 2021 and was initially restricted to Firefox’s tracking protection feature - Enhanced Tracking Protection Strict Mode. While the ad tech industry tries to function in a less cookie-filled environment, browsers like Mozilla Firefox are jumping on the opportunity to grow its user base with features such as Total Cookie Protection (TCP).
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